Tools for creating, managing, displaying and searching content : Search, recommendation, aggregation and content filtering | Social networking, widgets, user interface and personalisation applications | Enablers of media distribution | Digital asset management | Video editing | Web publishing 2.0

Software and services that promote interconnectedness between players. Enabling technology and platforms for : Gaming communities, social networking and virtual worlds | In-game advertising | Augmented reality | Casual games | Game publishing and distribution

Creation, distribution and optimisation solutions that can be deployed direct to consumer or through network operators : Mobile content creation, distribution and optimisation (text, images, video) | Interactive functions | Location-based technology and services | SMS, MMS, IMS | Bluecasting

Media distribution, compression and functionality technologies : HD video and mobile video compression (best picture quality at lowest bit rate) | Home networking for HD content | 3d video tools (encode, transmit, decode and display 3d video content) | IPTV, interactive and web-enabled TV applications to enhance programmes and advertising | Peer-to-peer

Technologies and platforms to make advertising relevant, engaging and dynamic : Custom assembled, dynamic advertising | Interactive ads with customisable overlays and elements | Dynamic ad insertion in on-demand content | Addressable, behavioural and contextual advertising | Mobile and in-game advertising solutions | Online Ad service providers | Ad networks and ad inventory aggregation

Technologies for the collection and analysis of consumer behaviour on web, mobile or set top box : Measurement, analytics and research on use of web, mobile and set top box | Behaviour tracking tools | Data mining tools | Ad tracking tools

Tools for building stronger ties with consumers by leveraging their individual and collective contributions, understanding their desires and providing relevant content : Knowledge management, knowledge creation and information sharing tools | Tools to enable user generated media and social networking